A multidisciplinary approach to reach our market

We are a team of professionals from different countries and with different working experience. We value cooperation, knowledge sharing and we foster a proactive and business oriented environment.Innoventures Middle East originates from the strong will and determination of the founders, who have been living in the Middle East working at senior managerial roles for more than 12 years. At Innoventures Middle East we strongly believe in the high potential of the Middle East and the European SMEs. Innoventures Middle East is the answer to overcome all barriers to internationalization with a multidisciplinary approach which goes beyond the simple support to marketing and promotional activities. We see ourselves as your on-shore local office at the service of your strategy, to pull down all entry barriers to our countries.

Despite the great capabilities of many entrepreneurs and their excellent products and services, few obstacles are hindering the internationalization process, like:

• Language or cultural barriers to work in a Country or with foreign firms
• Legal or administrative obstacles
• Costs of travelling and opening a branch abroad outweighing the benefits expected
• Inadequate management skills and technical knowledge
• Understanding local product standards and specifications
• Understanding regulations, restrictions and duties on international trade of goods
• It requires to work closely, face-to-face, with customers, suppliers and authorities
• Taxation disadvantage in the foreign country
• Difficulty in identifying potential foreign suppliers

In the new market your products or services have to be promoted; you do not know your potential clients, their habits and preferences. Also your products or services maybe not adequate to the type of potential clientele and may need a customization. The branding of your product may need a facelift to be properly perceived and appreciated in our market. You do not know your competitors and you have no clue about who can be your distributor or agent. Your domestic way of marketing your products may also not work here and may need an “arabization”.

Entering a new market requires a consistent and persistent approach with results visible over a period of time. The internationalization process requires to adapt products and services designed for a domestic market to suit the needs and requirements of the market abroad.  In some cases companies will have to address different needs with new solutions. The internationalization process is sometimes comparable to the creation of a new venture. Innoventures Middle East is the answer you need. We put our experience and knowledge of the Middle East market at your disposal, saving you time and money creating shortcuts to penetrate the market faster and more efficiently.